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President Donald Trump announced a set of tariffs dubbed "Liberation Day" tariffs, aimed at imposing reciprocal trade measures on over 125 countries.
For New Zealand, this included a baseline tariff of 10% on all goods exported to the United States.
This announcement was part of Trump’s broader "America First" trade policy, which seeks to address perceived trade imbalances and protect US industries by matching or responding to tariffs imposed on American goods by other nations.
Trump justified the 10% tariff on New Zealand by claiming that New Zealand imposes a 20% tariff on US goods, a figure he presented as part of his reciprocal tariff framework.
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However, this claim has raised questions.
New Zealand’s actual tariff rates on US imports are significantly lower. According to official data, New Zealand’s average most-favored-nation (MFN) applied tariff rate in 2023 was 1.9%, with 1.4% for agricultural products and 2% for non-agricultural goods.
Approximately 72.5% of agricultural goods and 65.1% of non-agricultural goods from the US enter New Zealand with a 0% duty.
Even accounting for New Zealand’s 15% Goods and Services Tax (GST), which applies uniformly to both imported and domestic goods, the effective trade barrier on US goods does not approach 20%.
New Zealand’s Trade Minister Todd McClay has publicly questioned Trump’s figure, stating that officials are seeking clarification, as the real tariff rate is closer to 2%.
This discrepancy suggests either a miscalculation or a broader interpretation by the Trump administration, possibly factoring in non-tariff barriers or GST in a way that inflates the perceived rate.
The 10% tariff on New Zealand exports to the US, effective immediately following the announcement, impacts a significant trade relationship. In 2024, the US became New Zealand’s second-largest export market, surpassing Australia, with exports valued at over NZD $9 billion, driven by meat, dairy, and wine.
A 10% tariff translates to an additional cost of approximately NZD $900 million annually at current export levels, a burden shared between US importers and New Zealand exporters depending on market dynamics.
While this is the lowest tariff rate imposed in Trump’s sweeping plan—compared to 34% on China, 20% on the European Union, 24% on Japan, and up to 49% on countries like Cambodia—it still introduces new challenges.
Economically, the tariff could reduce demand for New Zealand goods in the US as American consumers face higher prices. For example, the meat industry, which sends about 40% of its exports to the US, and the wine industry, with a third of its exports going there, may see margins squeezed or volumes drop unless exporters absorb some of the cost.
However, New Zealand’s floating exchange rate could mitigate some impact; a weaker NZ dollar, already at a two-year low of 0.5515 against the US dollar in February 2025, might make exports more competitive despite the tariff.
Additionally, New Zealand’s low-tariff regime and free trade agreements with other nations (e.g., China, Australia) provide diversification options, potentially softening the blow.
Politically, New Zealand’s response has been cautious. Trade Minister Todd McClay expressed relief that the tariff was not higher, noting that “we are no worse off than anybody else,” and ruled out retaliatory tariffs, citing inflationary risks for Kiwi consumers.
This aligns with expert advice, such as from economist John Ballingall, who warned that a full-blown trade war could shrink global GDP and demand for New Zealand exports.
Meanwhile, diplomatic efforts are underway, with Foreign Minister Winston Peters tasked with leveraging New Zealand’s “complementary” trade ties with the US—highlighted by Finance Minister Nicola Willis as balanced and mutually beneficial—to seek exemptions or leniency, a strategy that proved effective during Trump’s first term when Australia secured exemptions.
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The broader context of Trump’s policy suggests indirect effects could be as significant as the direct tariff.
If retaliatory measures from major economies like China or the EU escalate into a trade war, global economic slowdown could dampen demand for New Zealand’s exports beyond the US market, particularly to China, which takes 25% of its goods.
Conversely, New Zealand might gain a competitive edge in the US over countries facing higher tariffs, such as Canada and Mexico (25%), if US consumers shift preferences.
In summary, Trump’s 10% tariff on New Zealand, based on a questionable 20% reciprocal claim, introduces immediate costs but is not catastrophic in isolation, given New Zealand’s economic buffers and diplomatic options.
The greater risk lies in global trade instability, where New Zealand’s small, trade-dependent economy could face collateral damage.
The government’s strategy of quiet diplomacy and market adaptation will be key to navigating this shift.
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