ℝℕℤ 𝕥𝕠 𝕣𝕦𝕟 𝕟𝕖𝕨 𝕤𝕖𝕣𝕚𝕖𝕤 𝕠𝕗 𝕡𝕠𝕝𝕚𝕥𝕚𝕔𝕒𝕝 𝕡𝕠𝕝𝕝𝕤

ℝ𝕒𝕕𝕚𝕠 ℕ𝕖𝕨 ℤ𝕖𝕒𝕝𝕒𝕟𝕕 𝕚𝕤 𝕝𝕒𝕦𝕟𝕔𝕙𝕚𝕟𝕘 𝕥𝕙𝕖 ℝℕℤ-ℝ𝕖𝕚𝕕 ℝ𝕖𝕤𝕖𝕒𝕣𝕔𝕙 ℙ𝕠𝕝𝕝 𝕚𝕟 𝔸𝕡𝕣𝕚𝕝 𝟚𝟘𝟚𝟝, 𝕣𝕖𝕡𝕝𝕒𝕔𝕚𝕟𝕘 𝕥𝕙𝕖 ℕ𝕖𝕨𝕤𝕙𝕦𝕓-ℝ𝕖𝕚𝕕 𝕡𝕠𝕝𝕝, 𝕥𝕠 𝕘𝕒𝕦𝕘𝕖 𝕡𝕦𝕓𝕝𝕚𝕔 𝕤𝕖𝕟𝕥𝕚𝕞𝕖𝕟𝕥 𝕨𝕚𝕥𝕙 𝕒𝕓𝕠𝕦𝕥 𝕗𝕠𝕦𝕣 𝕡𝕠𝕝𝕝𝕤 𝕪𝕖𝕒𝕣𝕝𝕪, 𝕦𝕤𝕚𝕟𝕘 𝟙𝟘𝟘𝟘 𝕟𝕒𝕥𝕚𝕠𝕟𝕨𝕚𝕕𝕖 𝕚𝕟𝕥𝕖𝕣𝕧𝕚𝕖𝕨𝕤.

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NZ is launching a new political poll, building on the former Newshub-Reid Research Poll, which ran successfully from 2009 to 2023. 

 RNZ chief news officer Mark Stevens said political polls were a way to gauge public sentiment within the election cycle.

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Related:

𝔸𝕟𝕠𝕥𝕙𝕖𝕣 ℙ𝕠𝕝𝕝 𝕡𝕝𝕒𝕔𝕖𝕤 𝕥𝕙𝕖 𝕠𝕡𝕡𝕠𝕤𝕚𝕥𝕚𝕠𝕟 𝕒𝕙𝕖𝕒𝕕 𝕠𝕗 𝕥𝕙𝕖 ℂ𝕠𝕒𝕝𝕚𝕥𝕚𝕠𝕟 𝕘𝕠𝕧𝕖𝕣𝕟𝕞𝕖𝕟𝕥

ℙ𝕠𝕝𝕝: 𝕃𝕖𝕗𝕥 𝕓𝕝𝕠𝕔 𝕔𝕠𝕦𝕝𝕕 𝕗𝕠𝕣𝕞 𝕘𝕠𝕧𝕥 𝕒𝕤 ℕ𝕒𝕥𝕚𝕠𝕟𝕒𝕝 𝕤𝕝𝕚𝕕𝕖𝕤

ℕ𝕖𝕨 ℤ𝕖𝕒𝕝𝕒𝕟𝕕 𝕧𝕠𝕥𝕖𝕣𝕤 𝕟𝕠𝕥 𝕔𝕠𝕟𝕧𝕚𝕟𝕔𝕖𝕕 𝕠𝕗 𝕘𝕠𝕧𝕖𝕣𝕟𝕞𝕖𝕟𝕥 𝕝𝕦𝕟𝕔𝕙𝕖𝕤 𝕚𝕟 𝕤𝕔𝕙𝕠𝕠𝕝𝕤 𝕡𝕣𝕠𝕘𝕣𝕒𝕞𝕞𝕖

ℂ𝕙𝕣𝕚𝕤𝕥𝕠𝕡𝕙𝕖𝕣 𝕃𝕦𝕩𝕠𝕟 𝕤𝕥𝕣𝕦𝕘𝕘𝕝𝕖𝕤 𝕒𝕤 𝕔𝕠𝕤𝕥-𝕠𝕗-𝕝𝕚𝕧𝕚𝕟𝕘 𝕘𝕝𝕠𝕠𝕞 𝕝𝕚𝕟𝕘𝕖𝕣𝕤

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"They are a snapshot in time of what New Zealanders are thinking or worried about. 

Reporting on those insights will help people understand and engage with our democracy as informed citizens," he said. 

 "It's also an opportunity to secure the future of a longstanding and reputable research poll, which would otherwise have been lost, and to share our reporting of it across the NZ media sector." 

 The RNZ-Reid Research Poll will debut in April, with about four polls each year. 

The polls will involve 1000 interviews nationwide. To ensure a representative coverage of the population, quotas of age and gender within areas using 2023 Census data will be used and the data weighted only if necessary. 

 Reid Research owner Ngaire Reid, a Fellow of the Research Association of New Zealand, has been involved in polling for media organisations since the 1980s and said while the methodology had changed, the guidelines remained the same.  

"We've gone from going door-to-door for survey results to using landlines and then mobile phones and now surveying online but we remain guided by the best practice for conducting and reporting of political polls and have a commitment to ensuring objectivity through professional ethics." 

 RNZ's editorial policy contains guidance around coverage of polls, including information to include, context to provide and language to avoid which RNZ will follow in its reporting.

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Related:

𝔸𝕟𝕒𝕝𝕪𝕤𝕚𝕤: 𝔸𝕠𝕥𝕖𝕒𝕣𝕠𝕒 𝕘𝕠𝕧𝕖𝕣𝕟𝕞𝕖𝕟𝕥𝕤 𝕒𝕟𝕥𝕚-𝕨𝕠𝕜𝕖 𝕤𝕥𝕒𝕟𝕔𝕖 𝕒𝕟𝕕 𝕧𝕠𝕥𝕖𝕣 𝕣𝕖𝕒𝕔𝕥𝕚𝕠𝕟

𝔸𝕟𝕒𝕝𝕪𝕤𝕚𝕤: ℍ𝕠𝕨 𝕂𝕚𝕨𝕚𝕤 𝕒𝕣𝕖 𝕗𝕖𝕖𝕝𝕚𝕟𝕘 𝕒𝕓𝕠𝕦𝕥 𝕘𝕠𝕧𝕖𝕣𝕟𝕞𝕖𝕟𝕥 𝕡𝕖𝕣𝕗𝕠𝕣𝕞𝕒𝕟𝕔𝕖 𝕚𝕟 𝔸𝕠𝕥𝕖𝕒𝕣𝕠𝕒

𝕋𝕙𝕖 ℙ𝕣𝕚𝕞𝕖 𝕄𝕚𝕟𝕚𝕤𝕥𝕖𝕣𝕤 𝕝𝕠𝕟𝕘, 𝕤𝕝𝕠𝕨 𝕨𝕒𝕝𝕜 𝕥𝕠 𝕠𝕓𝕝𝕚𝕧𝕚𝕠𝕟

𝕋𝕙𝕖 𝔾𝕠𝕧𝕖𝕣𝕟𝕞𝕖𝕟𝕥 𝕟𝕖𝕖𝕕𝕤 𝕥𝕠 𝕘𝕖𝕥 𝕣𝕖𝕒𝕝

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Political editor Jo Moir said this meant RNZ's coverage would focus on accurately reporting the results. 

 "If we have a poll with no significant changes, that's what we will report. 

We're looking to show the results as they are, always with the caveat that they are a moment in time, to provide insight into the political landscape for our audience." 

 RNZ will produce poll coverage across its radio, social and digital platforms. 

Coverage will be made available to other media through its content sharing agreements.

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